Built a Thriving Insurance Agency Serving Hispanic Families |Lidia Rodriguez

What does it really take to build a successful insurance agency from scratch — in a new country — while serving an underserved community? In this episode of Small Strides Big Business, we sit down with Lidia Rodriguez, Co-CEO of Rewarding Insurance Agency in Holyoke, Massachusetts. From knocking on doors in freezing temperatures to building a referral-driven agency rooted in trust, Lidia shares how personal tragedy shaped her mission to protect Hispanic families through final expense and life insurance education. This episode is about: ✔ Building a niche in the Hispanic community ✔ Turning hardship into purpose ✔ Why insurance is NOT a part-time career ✔ The truth about commission-based income ✔ Scaling an agency with systems and heart ✔ The power of referrals and community trust Lidia and her husband Miguel are not just selling policies — they are changing financial futures through education, transparency, and cultural understanding. If you're: • An aspiring insurance agent • A Latino entrepreneur • A small business owner • Or someone passionate about community impact This episode is for you.