Built and Backed by Behavior ft. Dean Browell

What if the secret to better marketing… is just paying attention to what people actually do?In this episode, we’re joined by Dean Browell, Chief Behavior Officer of Feedback, to talk about what happens when you stop guessing and start studying real behavior.From being told his research approach didn’t matter to building a company rooted in digital anthropology, Dean breaks down why “social listening” isn’t enough—and what most marketers are still missing.We get into:How Feedback was built by challenging the status quoWhy real behavior matters more than trends or assumptionsThe shift from big agencies to specialized expertsWhat clients actually want (and what they don’t trust anymore)And the major evolution happening at Feedback 👀 (a GHOST BOSS EXCLUSIVE)Plus: agency chaos, freelancer realities, and a few moments that probably should’ve been cut—but we kept anyway.If you enjoyed this episode, don’t forget to subscribe, rate, and leave us a review—it helps more ghosties find the show 👻