Built From the Front Lines: The STR Software Forged in Switzerland and Bali episode artwork

EPISODE · May 28, 2026 · 14 MIN

Built From the Front Lines: The STR Software Forged in Switzerland and Bali

from STR Unpacked · host Ben

I sat down with Reto from Elevate Software, and the origin story is what makes this one worth a listen.Reto and his team weren't software people who guessed at what operators need.They were running short-term rentals across two very different markets, Switzerland and Bali, hit the same operational walls every operator knows, and built Elevate Suite to solve them.That product is now what they take to market: software built by operators, for operators.We got into:→ Operating STRs across two completely different regulatory worlds→ How hospitality expectations differ between the Alps and the islands→ Why being operators first shaped a sharper product→ How automation is reshaping property management, and where Elevate goes nextIf you build or buy STR tech, the "built by people who actually ran it" test matters. This conversation is a good example of why.

I sat down with Reto from Elevate Software, and the origin story is what makes this one worth a listen.Reto and his team weren't software people who guessed at what operators need.They were running short-term rentals across two very different markets, Switzerland and Bali, hit the same operational walls every operator knows, and built Elevate Suite to solve them.That product is now what they take to market: software built by operators, for operators.We got into:→ Operating STRs across two completely different regulatory worlds→ How hospitality expectations differ between the Alps and the islands→ Why being operators first shaped a sharper product→ How automation is reshaping property management, and where Elevate goes nextIf you build or buy STR tech, the "built by people who actually ran it" test matters. This conversation is a good example of why.

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Built From the Front Lines: The STR Software Forged in Switzerland and Bali

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This episode is 14 minutes long.

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This episode was published on May 28, 2026.

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I sat down with Reto from Elevate Software, and the origin story is what makes this one worth a listen.Reto and his team weren't software people who guessed at what operators need.They were running short-term rentals across two very different...

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