Built My Book Tour 4 Years Before My Book Launched

What this episode covers

Most authors plan the tour after the book. I planned mine before. Four years before 7-Figure Educator published, I was already on the road building the infrastructure, the relationships, and the community I would need for launch day. In this episode, I’m pulling back the curtain on exactly how I built a 12-city book tour strategy — starting with just 4 cities in 2023. This is what strategic planning actually looks like in practice: not a vision board moment, but bricks laid one year at a time. What I cover: Why I started touring in 2023 when my book wasn’t launching until 2026 How I scaled from 4 cities to 8 to 12 using a brick-laying strategy The exact data I used to pick my tour cities: social analytics and email list reports My popup strategy for testing new cities before committing to a full tour stop How VIP dinners help me deepen relationships in anchor cities Why I’m dropping 2026 tour stops in chapters instead of all at once The strategic hire I made to manage 12 in-person events this year Pre-order 7-Figure Educator: www.7FEBook.com Subscribe for more book launch strategy, business behind-the-scenes, and the blueprint for building a seven-figure education business. 7-Figure Educator Podcast | Season 5, Episode 3

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This episode is 20 minutes long.

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This episode was published on April 20, 2026.

What is this episode about?

Most authors plan the tour after the book. I planned mine before. Four years before 7-Figure Educator published, I was already on the road building the infrastructure, the relationships, and the community I would need for launch day. In this...

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