Built to Endure: Jeff Gum on Grit, SEALs, and Sunga Life

Grit doesn’t just get you through Hell Week,  it builds companies too.In this episode of Tactical Wealth, Kaj Larsen sits down with Jeff Gum, Navy SEAL turned entrepreneur, to explore what it really means to never quit.Jeff’s story is one of raw perseverance. From being dropped during SEAL training after nearly dying from a rare illness, to clawing his way back into the program and graduating, to later launching a mission-driven lifestyle brand, Jeff proves that resilience isn’t just a trait, it’s a strategy.We dive into:💥 The brutal moment Jeff was told his SEAL dream was over, and how he got back in🪖 What Hell Week taught him about grit, mindset, and resourcefulness🌊 The origin story of Sunga Life, and why inspiration often strikes on the edge of discomfort📦 How he launched a lean, risk-aware business without draining his savings🤝 Why asking for help is a strength, not a weakness, especially for veteransThis isn’t about a clean pivot from military to business,  it’s about showing up with the same perseverance in both worlds. Whether you're starting over, leveling up, or in the middle of your own Hell Week, this episode is a reminder: setbacks don’t define you, your response does.🔔 Subscribe for more raw, tactical conversations with leaders who build wealth with purpose.RESOURCESwww.sungalife.comInstagram: @sunga.lifeLinkedIn: Jeffrey GumInstagram: @jeffgumwww.kajlarsen.com Kaj Larsen: @kajlarsen --Tactical Wealth is a Gebbia Media production, brought to you by Siebert.Valor, a military-focused initiative from Siebert Financial. The Tactical Wealth podcast is for informational and entertainment purposes only. The views expressed by guests are their own and do not necessarily reflect those of Siebert Financial. This podcast does not constitute investment advice, an offer to sell, or a solicitation to buy any securities. Past performance is not indicative of future results. Listeners should consult a qualified financial professional before making any investment decisions.For more information and disclosures, please visit siebert.com/disclosures.