Built to Last: Innovation, Hustle & Hunting Life w/ Ricky Brule

In episode 280 of the Antler Up Podcast, I sit down with Ricky Brule — a seasoned veteran in the hunting industry, gear developer, and all-around forward thinker. We dive deep into what it really takes to stay relevant and grounded in a space that’s constantly evolving. Ricky shares insight into the 6-year process behind building the Victor arrow rest, how his vision for functional innovation kept him pushing forward, and what that journey taught him about leadership, patience, and resilience.This episode isn’t just about gear — it’s about longevity, daily discipline, balancing life at home and in the field, and staying true to your values when the noise gets loud. Whether you’re chasing big game, building a brand, or just trying to grow 1% every day, this conversation will leave you thinking differently about what success really looks like. Antler Up!So, grab your gear, sit back, and join us on this episode as we Antler Up!www.antlerupoutdoors.comwww.tethrdnation.comwww.huntworthgear.comwww.sportsmensempire.comhttps://thebowtiquellc.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.