Bulletproof Your Black Friday: How to Spot Friction Before It Costs You Sales

The stakes for Black Friday and Cyber Monday 2025 are higher than ever, and a slow website or a broken button can cost you thousands in lost revenue. In this episode, we dive into a comprehensive checklist to "bulletproof" your eCommerce site before the traffic surge hits. We discuss why relying solely on traffic metrics isn't enough and how behavioral analytics—like heatmaps and session recordings—can reveal the hidden "friction" points causing customers to rage-click or abandon their carts. Tune in to learn how to master Core Web Vitals for speed, fix "unassigned" traffic in GA4 with consistent UTM tracking, and set up real-time alerts to catch checkout errors the moment they happen. Don't just hope your site holds up; ensure it converts.