Bullhorn Leader Brad Flowers: From NBA Dreams to Brand-Building Entrepreneur

Welcome to a new edition of the Famous Interviews with Joe Dimino series. On this episode, we talk with Brad Flowers, Co-Founder of Bullhorn, an agency specializing in brand transformations for professional service firms.Brad leads Bullhorn's work in naming, brand strategy, and brand language — helping organizations rethink how they present themselves and communicate what they do. He is also the author of The Naming Book, a five-step guide to creating memorable and meaningful brand names.But Brad's story starts somewhere very different.From his base in Kentucky, we get into his early dream of playing in the NBA, the experiences that eventually pushed entrepreneurship into his life, and the journey that led him into the world of branding, business, and creative strategy.Brad is also the co-founder of Broke Spoke, a nonprofit bicycle shop focused on making cycling more accessible while creating opportunities within the community.In this conversation, we explore entrepreneurship, branding, naming businesses, creative strategy, professional services, community, taking unexpected turns, and the fascinating path from childhood ambitions to building a career around ideas.It’s quite a tale.More Brad Flowers & Bullhorn: Bullhorn CreativeFor More Famous Interviews: Subscribe via Youtube - https://www.youtube.com/channel/UCgi6GpDDDrc_PgOzaERGbLQ Subscribe via iTunes/Apple - https://podcasts.apple.com/us/podcast/famous-interviews-with-joe-dimino/id1660256991Subscribe via Spotify - https://open.spotify.com/show/7j92QDS13LXgajPt80X2dhThe Home of Famous Interviews: http://famousinterviewswithjoedimino.blogspot.com/Contribute to Famous Interviews via PayPal:                    https://www.paypal.com/donate?hosted_b Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.