Burger King with Lisa Smith

from A Change of Brand Hosted by Blake Howard

Burger King woke everyone out of a food coma when it revealed a delightfully retro rebrand in January 2021. But did the fast food giant make a whopping branding mistake that may not be so obvious? For more on this change of brand, we got the secret sauce from Lisa Smith, Executive Creative Director at Jones Knowles Richie, the creative firm behind BK's rebrand that was two years in the making. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Credits: Produced by Matchstic (matchstic.com / @matchstic), hosted by Blake Howard, (@blakehoward), co-hosted by Sarah Gail Hughes, and edited by Matt Owen

Episode details come from the podcast's RSS feed.

Embed this episode

Attribution link and audio player

Ready to play

Burger King with Lisa Smith

0:00 1:00:12

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Frequently asked questions

How long is this episode of A Change of Brand?

This episode is 1 hour and 0 minutes long.

When was this A Change of Brand episode published?

This episode was published on March 16, 2021.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this A Change of Brand episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.