Burger King's buzz-building "Bundles of Joy" campaign

What this episode covers

Built on the observation that after child birth most moms are starving and many crave Burger King, BK launched Bundles of Joy. Controversial to some, liberating to others, the idea caught fire in the media. We talk with Burger King's UK CMO, Katie Evans and BBH London's Head of Strategy, Saskia Jones. Thanks to Jira and Tracksuit for supporting our show.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 38 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on October 27, 2024.

What is this episode about?

Built on the observation that after child birth most moms are starving and many crave Burger King, BK launched Bundles of Joy. Controversial to some, liberating to others, the idea caught fire in the media. We talk with Burger King's UK CMO, Katie...

Can I download this On Strategy Showcase episode?

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