Burn the Playbook | How to Win at B2B Marketing w/ Mark Huber

Everyone talks about “playing it safe” in B2B marketing.Mark Huber thinks the opposite.In Episode 9 of The EventShark Podcast, we sit down with Mark Huber, VP of Marketing at UserEvidence, to talk about what it really takes to stand out as a modern B2B marketer.A few months back, we shot a wild project with Mark and his team in Jackson Hole, Wyoming. We’ve already dropped the first two episodes and let’s just say nothing about that shoot played it safe.We dig into taking risks, building community-driven brands, and why the best marketing playbook… might be to throw out the playbook.But we also go deep on practical, tactical marketing insights:— Why influence pipeline is the most overrated metric in B2B— The content formats that actually work on LinkedIn right now— How UserEvidence leverages video, research, and community in their strategy— Why every B2B marketer should stop playing it safe— How Mark is building his personal brand without chasing the algorithmTimecodes:0:00 Intro1:41 Gerolsteiner Sparkling Water taste test3:51 Welcome to the show, Mark Huber4:33 EventShark projects with UserEvidence5:58 Marketing hill you’d die on6:37 Most overrated B2B marketing playbook7:09 Mark changed his mind on gating content10:21 Underrated B2B marketers that people should know about11:30 “Less Produced” content on LinkedIn12:55 Day in the life videos on LinkedIn17:16 Cold calls, gated E-books or webinars…Kill one, keep one, reinvent one20:16 Mark’s podcast at Metadata with Jason Widup21:59 Last piece of content that impressed you23:35 What’s more important, brand or pipeline?26:02 30 Minutes to President’s Club podcast27:50 The random replies & DMs mean a lot to creators28:43 How Mark Huber is building his personal brand31:55 The overall marketing philosophy at UserEvidence33:25 UserEvidence’s upcoming event in Jackson, Wyoming35:35 The value of building an ACTUAL community43:06 Mark Countdown Quiz47:10 Mark Huber’s #1 advice for B2B Marketers48:44 Outro#b2bmarketing #linkedin #marketingpodcast