Burn the Ships 1: From Music to Lifestyle Brand Entrepreneur: Eryn Eddy #150

Eryn Eddy had found a way to make her passion for music pay off -- licensing her original compositions to VH1 and MTV and some of the most popular shows on television. But she longed to give giving people more than a song to listen to. She wanted to give them a truth to live by.   That makes her the ideal first guest for our new series BURN THE SHIPS, in which we’re talking with men and women who have been brave enough to make dramatic pivots, leaving behind “safe” and familiar lives to do something dramatic, new, life-changing and significant – facing down and overcoming crucibles along the way.   Eddy has done just that, starting by spray-painting fans' T-shirts with the simple, profound message SO WORTH LOVING. Her efforts offered so much hope and healing to so many people that So Worth Loving became a successful lifestyle brand that, as the company mission statement puts it, exists to remind you of your worth so you can remind others of theirs.   In fact, that’s been Eryn’s own story, as she explains in our interview. Self-doubt, broken relationships, fears that what she tried just might not work out – those are the crucibles she’s fought through to help others find the resilience to do the same.   To learn more about Eryn Eddy and So Worth Loving, visit www.soworthloving.com   To explore Beyond the Crucible assets, visit beyondthecrucible.com To start creating a life you love, explore our new e-course, Discover Your Second-Act Significance, by visiting: secondactsignificance.com