Burnout, balance and building a brand: lessons from the Singing Dentist

We hear from dentist, creator and social media personality Milad Shadrooh – better known to millions online as The Singing Dentist – on authenticity, burnout and building a career that can actually last. Recorded live at the North of England Dentistry Show, this special edition of Dentistry Talks explores the realities of balancing clinical dentistry with life online, from social media pressure and personal branding to mindset, communication and protecting your energy in a demanding profession. Milad reflects on the journey from viral videos to global recognition, why authenticity matters more than performance online, and how routines, boundaries and strong relationships have helped him sustain both creativity and clinical practice over the long term. The conversation also explores the changing pressures facing modern dentistry – including burnout, patient expectations and the importance of communication – alongside practical lessons on confidence, resilience and building a healthier relationship with work. Topics include: Authenticity and building a personal brand online Managing social media pressure and criticism Burnout, routines and protecting your energy Why communication matters in dentistry Balancing creativity with clinical practice The changing realities of modern dentistry.