Burnout in PR and Social Media Marketing

Burnout in the PR and social media marketing fields is rampant.Many communications pros are exhausted. The non-stop news cycle. The demand to be “always on.” The rising stress level, as day-to-day responsibilities continue to grow.Surveys repeatedly show that those working in public relations and social media marketing experience some of the highest rates of burnout.It’s no wonder, because, more than almost any other group of workers, we’re under pressure to stay in touch with our audiences, even during the most challenging circumstances. We’re so consumed with worrying about what our audiences need, we may have forgotten about taking care of ourselves.So what can we do about it?My guest, Breanne A. Mertz, DBA, Assistant Professor of Marketing at the University of Tampa, and I talk about burnout and how practitioners and their employers can address it.Mertz has extensively researched social media marketer burnout and shares insight on how her findings apply to those working in PR, comms, and social media.Follow the host: Website: www.michellegarrett.com LinkedIn: https://www.linkedin.com/in/prstrategist/YouTube: https://www.youtube.com/@PRisUsX/Twitter: https://x.com/PRisUsThreads: https://www.threads.com/@prwritergalMichelle's book - B2B PR That Gets Results - is available nowBook a no-obligation call to talk about your needs here. About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.