Business Accelerator: Adapting to the 'inflection point' of modern broking

As the mortgage broking industry stands at a genuine inflection point, how can business owners distinguish between passing tech fads and the fundamental shifts that will define the next decade? In this week's Business Accelerator, Julian Barnes and Jason Back dive into the "moving target" of success in 2026. With the fifth industrial revolution well underway, the conversation explores how brokers can shift from AI window shopping to deep integration so that they can meet the changing expectations of a new generation of borrowers. The duo explore the tension between high-speed automation and the irreplaceable value of human connection, asking whether brokers are at risk of "automating away" their greatest competitive advantage. As the industry moves from an adoption phase to an integration phase, this episode provides a roadmap for brokers to poke, prod, and "fail fast" with new tech without losing the heart of their service proposition.