Business Accelerator: Building a brand beyond the broker

A strong personal brand can help a broker build trust, but what happens when the business needs to grow beyond the person at the centre of it? In this episode of Business Accelerator, Broker Daily's Julian Barnes and Broker Essentials founder Jason Back unpack how brokers can build a brand that people remember, trust, and ultimately recognise beyond the individual broker. From defining what you want to be known for and creating a consistent client experience to the challenge of making a brand scalable as a team grows, Back explores why a brokerage's brand is about far more than its logo, website, or social media presence. The discussion also looks at the transition from broker as the brand to the team and, eventually, the business delivering that brand and why brokers need to think about whether their brand can survive delegation.