Business Accelerator: Building a lead generation machine without automating away trust

As brokers compete in an increasingly crowded market, how do you generate consistent leads without losing the human connection that drives long-term growth? In this week's Business Accelerator, Julian Barnes and Jason Back unpack the fundamentals of sustainable lead generation – from referrals and networking to branding, social media, and strategic partnerships. The duo also explore how brokers can use AI and emerging technology to improve efficiency, stay top of mind, and scale smarter without automating away trust and authenticity. From first impressions to long-term referral systems, this episode is packed with practical strategies for brokers looking to build a business that lasts.