Business Accelerator: The 2026 playbook for growth-minded mortgage brokers

In this week's episode of Business Accelerator, Alex Whitlock and Jason Back kick off 2026 by exploring what the year ahead holds for mortgage brokers, with a sharp focus on growth, technology, and winning market share in a finite market. Drawing parallels between mortgage broking and property management, the hosts unpack why forward-thinking operators with strong systems, clear value propositions, and a long-term mindset are best placed to take share from slower-moving incumbents. The conversation then turns to technology, with Whitlock and Back debating how brokers should approach tech in 2026 – moving beyond "window shopping" to genuinely integrating tools that save time, reduce friction, and improve the client experience. Tune in to hear why 2026 could be a defining year for brokers who embrace systems, rethink their service proposition, and use technology as an enabler – not a distraction – to stand out in an increasingly competitive market.