Business Accelerator: To diversify or to specialise?

For brokers, finding the right niche can help build expertise, stand out in a crowded market, and make it easier for clients and referral partners to know what they do. But does specialising mean narrowing the business too far? Broker Daily's Julian Barnes is joined by Broker Essentials founder and broker coach Jason Back to unpack the relationship between specialisation and diversification and why the two don't necessarily have to be competing strategies. The pair discuss how brokers can identify a niche with enough demand to support a business, build genuine expertise and credibility, and diversify their offering as their clients' needs evolve.