Business Accelerator: Top-down or bottom-up – Where does broker innovation come from?

Innovation has become one of the most talked-about topics in broking, but what does it actually look like in practice? Is it AI, automation, and new technology, or can innovation also be found in the way brokers market, communicate, and serve their clients In this week's Business Accelerator, Julian Barnes and Jason Back unpack what separates the industry's most innovative brokers from the rest, exploring how curiosity, adaptability, and a willingness to challenge conventional thinking can create a lasting competitive advantage. Ahead of the Broker Innovation Summit in Sydney on 24 June and Melbourne on 3 July, as well as the Broker Innovation Awards in Sydney on 24 June, this episode examines the ideas, behaviours, and strategies helping brokers stay ahead in a rapidly evolving market. From identifying opportunities to implementing meaningful change, this episode is packed with practical insights for brokers looking to build smarter, more adaptable businesses.