Business Accelerator: Why being busy isn't the same as being productive

In this week's episode of Business Accelerator, Alex Whitlock and Jason Back unpack one of the most misunderstood concepts in broking: productivity. While many brokers feel constantly busy, the pair explain why being flat out doesn't always translate into real progress or growth. They explore the difference between productivity and efficiency, and why fixing broken processes, managing time effectively, and focusing on the right activities are essential to improving output. Tune in to learn how better systems, smarter use of time, and disciplined focus can help brokers boost productivity and scale their businesses.