Business Accelerator: Why brokers must lead with trust in a digital world

Customers can distinguish between genuine human interactions and automated responses. Authenticity matters. Without trust, they will seek alternatives. This was the topic of discussion in this week's episode of Business Accelerator. Trust is especially critical in financial advice, where clients rely on brokers to act in their best interests. AI, automation, and digital interactions can erode trust if overused in sensitive areas. Don't forsake intimacy for efficiency.