Business Accelerator: Why comfort could be the biggest threat to brokers in 2026

In this week's episode of Business Accelerator, Alex Whitlock and Jason Back examine how the mortgage broking landscape is shifting in 2026 and why many brokers risk falling behind by relying too heavily on what has worked in the past. The duo unpack how comfort and familiarity – from established processes and lender panels to predictable referral flows – can quietly introduce fragility into a broker's business as client expectations, lender behaviour, and technology continue to evolve. Brokers face a challenge in balancing proven strengths with the need to adapt, with Back outlining practical ways to audit current business models, identify points of dependency, and reassess long-term relevance. Tune in to hear why brokers who embrace curiosity, challenge assumptions, and introduce strategic discomfort into their businesses will be best positioned to remain relevant, resilient, and competitive in the years ahead.