Business Adventures by John Brooks

Published in 1969, Business Adventures is a collection of essays about the unpredictability of corporations and Wall Street—and the people behind them. Longtime New Yorker contributor John Brooks explores how businesses and economies can rise and fall based on people’s behavior, which is often driven by emotions, habits of thinking, and human tendencies. Brooks’s essays are so insightful and engaging that Microsoft’s Bill Gates has called Business Adventures the “best business book ever.”In this guide, you’ll find out how human nature led to corporate scandals, stock market setbacks, and major events that shaped the financial world as we know it. As the book was published half a century ago, we also include updates and commentary about the lasting impact of these case studies and connect them to contemporary events and issues.