Business & Bullsh*t: Nostalgia Marketing Is Winning in 2026 (EP #90)

The Founderz Lounge Episode #90 with Don Varady and Steve Bon.In this episode of Business & Bullsh*t, Don and Steve break down why nostalgia marketing is winning in 2026 and why old-school brand experiences are suddenly feeling fresh again. They get into Pizza Hut’s move back to its classic look, why Gen Z and younger millennials are burned out on constant digital noise, and how things like malls, arcades, red cups, salad bars, and throwback branding are tapping into something people actually miss.They also talk about how Kit Kat turned a stolen truckload of candy into a viral marketing win, why donut brands are still doing massive numbers, and how Fireball created one of the weirdest but smartest Father’s Day campaigns around the dad bod. Then they shift into a sharp Founderz Hot Take on AI, speed, client expectations, and why faster work only matters if humans still bring the judgment.If you care about better marketing, smarter brand strategy, consumer behavior, and why people are craving more real-world experiences again, this episode is for you.Timestamps:[00:00] Trailer and Intro[00:41] Founderz Roundup[00:57] Pizza Hut nostalgia comeback[04:49] Kit Kat turns theft into marketing gold[08:50] Random Bullsh*t[08:50] Donut brands are still massive[13:13] Fireball’s dad bod campaign[15:57] Founderz Hot Take[16:00] Should AI work be delivered faster?[21:23] What The Hell Is This?[22:32] Pimple popping fidget toyKey Takeaways:  • Nostalgia works because it brings back a real experience people miss. ~Don Varady• Brands can win by turning a problem into a publicity moment if they know how to lean into the story fast. ~Steve Bon• Americans still consume huge amounts of simple comfort products, and donuts are a reminder that old-school categories can still be massive businesses. ~Don Varady• AI can speed up the work dramatically, but it still needs human judgment, verification, and refinement before anything goes out. ~Don Varady• “AI and Claude’ll do eighty percent of the work. It ain’t gonna do the other twenty. That still falls on us.” ~Don Varady• If you are not using AI for speed and efficiency, you are probably putting yourself at a disadvantage. ~Don Varady• The real value now is not just using AI faster. It is knowing when to trust it, when to slow down, and when human insight still matters most. ~Steve BonConnect with Don and Steve…Don Varady:Facebook: https://www.facebook.com/don.varady/ Instagram: https://www.instagram.com/donvarady/ LinkedIn: https://www.linkedin.com/in/don-varady-450896145 Steve Bon:LinkedIn: https://www.linkedin.com/in/stephenbon Instagram: https://instagram.com/stevebon8 Tune in to every episode on your favorite platform: Website: https://www.thefounderzlounge.com/ YouTube: https://www.youtube.com/@TheFounderzLounge Spotify: https://open.spotify.com/show/0Nurr4XjBE747qJ9Zjth0G Apple Music: https://podcasts.apple.com/us/podcast/the-founderz-lounge/id1461825349 The Founderz Lounge is Powered By:Clean Eatz:Website: https://cleaneatz.com/Facebook: https://www.facebook.com/CleanEatzLife/ Instagram: https://www.instagram.com/cleaneatzlife/ Website: https://cleaneatz.com/Youtube: https://www.youtube.com/channel/UCJRGrE-Xv4IMW_DbxSOTGGA Bon’s Eye Marketing:Website: https://bonseyeonline.com/ Facebook: https://www.facebook.com/bonseyemarketing Instagram: https://www.linkedin.com/company/bon's-eye-marketing/ LinkedIn: https://www.linkedin.com/company/bon's-eye-marketing/ YouTube: https://www.youtube.com/@bonseyemarketing9477