Business and law enforcement help families avoid fakes when buying back-to-school goods online

As families gear up for another school-year, counterfeit goods pose a real danger; business and law-enforcement want shoppers to be safe when buying goods online. That’s why retailers like Amazon are partnering with the “U-S Chamber of Commerce”, and “U-S Customs and Border Protection”, to warn Americans about the risks that fake goods pose—and how to avoid them. Kebharu [kee-bar-oo] Smith is director and associate general-counsel of Amazon’s “Counterfeit-Crimes Unit”… “Amazon has a zero-tolerance policy for counterfeit items—and employs a host of robust systems, to stop counterfeit products from ever appearing in our store. We’re proud to work alongside government- and industry-partners, to raise awareness about the risks posed by counterfeit goods—across the retail industry. So, no matter where you choose to shop for back-to-school supplies this year, you can feel confident about your purchases.” For more information on how Amazon protects customers from fakes, visit “brand-protection”-dot-“amazon”-dot-com-slash-“progress-report”. And, for this year’s “Five Tips to Shop Smart”, visit “u-s-chamber”-dot-com-slash-“shop-smart”.