‘Business as a Force for Good’ in conversation with Andrew Therkelsen

In this episode, Dan speaks with Andrew Therkelson. Andrew is a specialist in understanding human and consumer behaviour and translating that into actions for brands. His career has spanned nearly 25 years, working for some of the biggest global brands, helping them genuinely and empathetically understand the consumer voice and plan new pathways forwards. He is passionate about the role that businesses play in building a better Australia and in this conversation, they discuss the "Forces of Good framework" for marketers, developed from ground-breaking new research that sheds light on what customers really want from businesses doing good, and the opportunities and challenges that lie in building business as a force for good.