Business at the Brickyard Kicks Off at IMS with $1B+ in Economic Impact

In this Inside INdiana Business with Gerry Dick special edition, the month of May roars to life at the Indianapolis Motor Speedway with the kickoff of Business at the Brickyard. As the 109th running of the Indy 500 approaches, we explore how motorsports is fueling Indiana’s economy to the tune of more than $1 billion annually. From Victory Circle to the new IMS Museum, the Speedway is more than just a race—it’s an economic engine. Plus: IMS President Doug Boles discusses record-breaking ticket sales, and the potential for a grandstand sellout. The $60M IMS Museum reopens with inclusive, accessible features for all fans. Inside the 500 Festival’s $50M impact on Indianapolis and the cultural power of race month traditions. The University of Evansville hosts the first Innovate Indianaevent of 2025 as excitement builds around I-69’s final bridge link to Kentucky. Hoosier farmers weigh in as tariffs once again shake the global trade landscape. Warsaw’s Slate Electric Trucks lands a new production site and Bezos-backed momentum. McCutcheon High School in Lafayette takes home a robotics world title as Indiana FIRST programs surge in student participation. Doug Boles returns to break down venue upgrades, Snake Pit strategy, and yes—Gronk’s controversial turn as Grand Marshal. From dirt tracks to Victory Lane, Inside INdiana Business will be on-site all month long with stories from every corner of Indiana motorsports.