EPISODE · Jan 8, 2024 · 10 MIN
Business Books Every Personal Trainer Must Have!
from Strength Matters
We delve into the must-read business books for personal trainers. If you're a fitness professional looking to elevate your business acumen, this episode is a treasure trove of insights and recommendations. Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business.Timeline Summary:[00:00:22] "They Ask, You Answer" by Marcus Sheridan[00:01:45] "The Go-Giver" by Bob Burg, John David Mann[00:02:55] "Marketing Made Simple" by Donald Miller[00:03:41] "Influence" by Robert Cialdini[00:05:00] "DotCom Secrets" by Russell Brunson Key Takeaways:They Ask, You Answer: Andrew Wallis highlights the importance of creating content that answers common questions from clients, a strategy crucial for fitness professionals.The Go-Giver: A parable that emphasizes the value of giving and building trust, aligning perfectly with the ethos of fitness professionals.Marketing Made Simple: Donald Miller's book offers a simple, effective framework for marketing, especially useful for those more skilled in fitness than business.Influence: James Breese discusses the psychological aspects of marketing and persuasion, essential for understanding client behavior.DotCom Secrets: Despite mixed feelings about ClickFunnels, the book's insights into sales ladders and customer journey are invaluable.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Answering client questions isn't just support, it's smart marketing." - Andrew Wallis"Lead with value, not just services." - Andrew Wallis"Marketing simplicity can be your business's complexity solver." - Andrew Wallis "Understanding psychology is key to client persuasion." - James Breese "Sales ladders are the backbone of customer journey." - James Breese Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
What this episode covers
We delve into the must-read business books for personal trainers. If you're a fitness professional looking to elevate your business acumen, this episode is a treasure trove of insights and recommendations. Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business. Timeline Summary: [00:00:22] "They Ask, You Answer" by Marcus Sheridan[00:01:45] "The Go-Giver" by Bob Burg, John David Mann[00:02:55] "Marketing Made Simple" by...
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Business Books Every Personal Trainer Must Have!
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