Business Branding 2026: Control Your SERP | James Dooley Interviews Panel episode artwork

EPISODE · May 12, 2026 · 17 MIN

Business Branding 2026: Control Your SERP | James Dooley Interviews Panel

from Fatrank Podcast · host James Dooley

James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and online reputation management matter in 2026. The conversation explains how a positive brand SERP builds trust because prospects often search a company before buying, especially after seeing AI citations, word-of-mouth referrals or online recommendations. They cover corporate brand visibility, review management, testimonials, case studies, PR placements, podcast interviews, autosuggest control and LLM brand perception. The discussion also explains how negative search results can be suppressed through stronger positive content, higher authority mentions and proactive reputation building. The group highlights why businesses must understand their ideal customer persona, respond to reviews, fix customer issues and promote proof of good work. This podcast is useful for business owners, SEOs and marketers who want stronger brand trust, better AI visibility and more consistent conversions in 2026. Where to Listen to This EpisodeBusiness Branding 2026: Control Your SERP | James Dooley Interviews Panel is available across all major podcast platforms. Choose your preferred platform below.Listen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on TransistorListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Pocket CastsListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Amazon MusicListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Entity HomeListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on SpotifyListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on PodverseListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Pod.linkListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on TruefansListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on CastroListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on CastboxListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Podcast AddictListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on DeezerListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on RephonicListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Player FMListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Listen NotesListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Podcast GuruListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Podchaser

James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and online reputation management matter in 2026. The conversation explains how a positive brand SERP builds trust because prospects often search a company before buying, especially after seeing AI citations, word-of-mouth referrals or online recommendations. They cover corporate brand visibility, review management, testimonials, case studies, PR placements, podcast interviews, autosuggest control and LLM brand perception. The discussion also explains how negative search results can be suppressed through stronger positive content, higher authority mentions and proactive reputation building. The group highlights why businesses must understand their ideal customer persona, respond to reviews, fix customer issues and promote proof of good work. This podcast is useful for business owners, SEOs and marketers who want stronger brand trust, better AI visibility and more consistent conversions in 2026. Where to Listen to This EpisodeBusiness Branding 2026: Control Your SERP | James Dooley Interviews Panel is available across all major podcast platforms. Choose your preferred platform below.Listen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on TransistorListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Pocket CastsListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Amazon MusicListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Entity HomeListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on SpotifyListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on PodverseListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Pod.linkListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on TruefansListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on CastroListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on CastboxListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Podcast AddictListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on DeezerListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on RephonicListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Player FMListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Listen NotesListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Podcast GuruListen to Business Branding 2026: Control Your SERP | James Dooley Interviews Panel on Podchaser

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Business Branding 2026: Control Your SERP | James Dooley Interviews Panel

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Frequently Asked Questions

How long is this episode of Fatrank Podcast?

This episode is 17 minutes long.

When was this Fatrank Podcast episode published?

This episode was published on May 12, 2026.

What is this episode about?

James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and online reputation management matter in 2026. The conversation explains how a positive brand SERP builds trust because prospects often search a company before...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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