EPISODE · Jul 4, 2021 · 44 MIN
Business: Branding Ballet | Heidi Lee
from The Background Dancer · host Jason Yap
How do you brand a ballet? Every Artistic Director needs a business brain as support in marketing a company forward. Heidi Lee is the incumbent Executive Director of the Hong Kong Ballet, one of the three flagship dance companies in the city and among the leading ballet institutions in Asia. Concluding the month of Dance Entrepreneurship, this episode introduces the job scope of an Executive Director, as well as key branding and leadership strategies to energize a dance company's commercial image within the community. Heidi LeeHK BalletRomeo & Juliet Soundtrack: Birds - Tyler Twombly Support the showLike our offers? S2 Summer SALE!Check out our new Dance Masterclass YouTube reviewSign up for Dance MasterclassChoreographing Your Dance Career by Janaea Rose LynTry Nord VPNLike what we do? Help us grow byVisiting The Background DancerYouTube ChannelRate and review here Email me at [email protected] a survey Sign up here to receive future updates Leave a thought on Facebook and InstagramJoin the Facebook group and introduce yourself as a member of our community
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How do you brand a ballet? Every Artistic Director needs a business brain as support in marketing a company forward. Heidi Lee is the incumbent Executive Director of the Hong Kong Ballet, one of the three flagship dance companies in the city and among the leading ballet institutions in Asia. Concluding the month of Dance Entrepreneurship, this episode introduces the job scope of an Executive Director, as well as key branding and leadership strategies to energize a dance company's comm...
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Business: Branding Ballet | Heidi Lee
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