Business Central Growth Strategy: How Innovia is Growing | Alan Wyne, Innovia Consulting | Episode 308

In this episode of PartnerTalks, host Rick McCutcheon sits down with Alan Wyne, CEO of Innovia Consulting, to discuss the company's unique Business Central growth strategy. Instead of prioritizing net-new software sales, Innovia helps businesses already using Microsoft Dynamics NAV and Dynamics 365 Business Central that have outgrown or become dissatisfied with their current implementation partner. Alan explains how Innovia consistently brings on around 30 new customers each year by serving what many in the Microsoft channel call "orphaned" customers. He shares why specialization has been central to the company's success, the importance of deep Business Central expertise after go-live, and how partners can create long-term value by helping organizations unlock more from their existing ERP investment. Whether you're a Microsoft Partner, Dynamics 365 Business Central consultant, ERP leader, or business evaluating your current Business Central implementation, this episode offers practical insights into customer retention, managed services, and sustainable growth in the Microsoft ecosystem.