Business Central Marketing Automation Gap Draws Touchdown | Lama Khalil, Touchdown | Episode 317

In this episode, Rick McCutcheon sits down with Lama Khalil, Channel Manager at Touchdown, to explore how marketing automation is evolving across the Microsoft ecosystem, including Dynamics 365, Power Apps, Dataverse, and Business Central. They discuss how Touchdown's Business Central connector helps Microsoft Partners reduce disconnected customer data by bringing marketing automation closer to ERP and CRM systems. The conversation covers key challenges with standalone marketing platforms, and how Microsoft-native solutions can improve campaign execution, event follow-up, and overall customer engagement. If you're a Microsoft Partner working with Dynamics 365, Business Central, or Dataverse, this episode offers practical strategies for building a more connected, data-driven marketing approach.