Business Council of Westchester's 2026 Circles Of Influence, featuring Jeff Casper, Owner, Westchester Retail Network

On Tuesday, May 26, 2026, the Sonesta White Plains Downtown played host to the Business Council of Westchester’s acclaimed Circles of Influence gathering. This premier mixer successfully united the region's leading executives, entrepreneurs, and industry innovators for a dynamic evening centered on strategic relationship-building and fresh economic prospects. Beyond traditional corporate mingling, attendees immersed themselves in unique, hands-on showcases presented by fellow BCW members, sparking collaborative dialogue and reinforcing the organization's vital role as a catalyst for local business growth and interconnected regional success.Host Andrew Castellano also spoke with Jeff Casper, the owner of the Westchester Retail Network and an adjunct marketing professor at Pace University. Casper detailed his innovative approach to hyper-local advertising, which utilizes digital TV screens placed inside local "host locations" to bypass the limited availability of traditional billboards in Westchester County. By creating complimentary advertisements for these host venues while selling additional airtime to outside businesses trying to capture the affluent regional market, WRN builds brand frequency and legitimacy for smaller businesses.