Business Development That Turns Busy Into Productive

She wears “100 million hats”, but the through-line is clear: Helene Judge builds plans that help people move from busy to genuinely productive. We sit down with the founder of Kapiti Business Projects to unpack what business development looks like in real life, especially for sole traders and small business owners who are stuck in delivery mode and struggling to step back far enough to see what’s next.We also get the inside story of the Kapiti Food Fair, from its early days to becoming a major Kapiti Coast consumer event that people lock into their calendars as a family highlight. Helene shares what it takes to plan an outdoor festival across an entire year, how vendor success and entertainment fit together, and why the team thinks of themselves as being in the “happiness business”. We talk funding, measurable return on investment, and the wider economic impact when visitors travel from Wellington and the lower North Island to spend locally.The chat goes wider too: resilience in a tough economy, budgeting for the quiet months, the psychology of December spending, and the pressure young people face with the rising cost of study and the pull of Australia. We finish with a practical reality check on technology and AI for business, including how tools like Microsoft Copilot can help, and why you still need to read, verify, and use your own judgement.If you got value from this, subscribe, share it with a business owner who needs a fresh plan, and leave a review so more New Zealand listeners can find the show.Send us Fan Mail Support the showBuy your first home in NZ Weekly Webinars You thought it's not possible or the dream is too far away? Come to my webinar and I will show you, you are much closer to your dream, than you think you are!Join Here - https://bit.ly/4m9SL72