Business Expansion in Cannabis: How to Do It Right

Welcome to another episode of Kaya Cast Podcast! In this episode, we have the pleasure of interviewing Gary Cohen, the CEO of Cova Software, a renowned software company in the cannabis industry. Gary brings a wealth of knowledge and expertise from his background in the mobile industry, drawing parallels and offering insights that cannabis entrepreneurs can incorporate into their businesses. He shares his perspective on what should be considered when expanding to another location and scaling a business in the cannabis space. We cover several crucial topics, from the importance of hiring experienced store managers, managing compliance and understanding marketing restrictions, to dealing with high-volume transactions common for dispensaries. Gary urges listeners to recognize dispensaries as sophisticated retail entities and offers useful tips on navigating different market life-cycle stages and their respective implications on competition, pricing and overall business strategy. Tune in as we get profound insights into the cannabis industry from an executive perspective. Whether you are new to this space or an experienced entrepreneur, Gary’s advice will surely prove valuable for your journey. This is one episode not to be missed, so sit back and enjoy! Introducing our next guest on the "Green Growth" podcast, Gary Cohen. With over 20 years of experience in the cannabis industry, Gary is a highly respected and knowledgeable figure in the business world. Currently, he serves as the CEO of Cova Software, a leading provider of point-of-sale solutions for cannabis retailers.Gary's passion for the cannabis industry began in his early days as a budtender, where he witnessed firsthand the challenges and opportunities faced by retailers in this emerging market. This inspired him to co-found Cova Software in 2017, with the mission to empower cannabis retailers with innovative and compliant technology solutions.Under Gary's leadership, Cova has grown to become a trusted partner for over 1,100 cannabis retailers across North America, helping them streamline operations, improve customer experience, and stay compliant with ever-changing regulations. With his deep understanding of the industry and commitment to driving its growth, Gary is a sought-after speaker at industry events and a frequent contributor to cannabis publications.In addition to his role at Cova, Gary is also a board member of the National Cannabis Industry Association and a member of the Retail Council of Canada's Cannabis Working Group. He is dedicated to shaping the future of the cannabis industry and is a strong advocate for responsible and Find out more about Cova at:https://www.covasoftware.com/https://www.linkedin.com/in/gary-cohen-1616a2/https://www.linkedin.com/company/covasoftware/ #KayaCastPodcast #CannabisIndustry #CEOInterview #CovaSoftware #MobileIndustry #BusinessTips #ScalingSuccess #DispensaryManagement #MarketingRestrictions #HighVolumeTransactions #RetailStrategies #CompetitionInsights #PricingStrategies #ExecutivePerspective #CannabisEntrepreneur #ValuableAdvice #DontMissThisEpisode #SitBackAndEnjoy