Business for Good in Europe. The case of Portugal | S.1.E. 42 with Luis Amado, B Lab Portugal

“Which is the surfboard that we are going to use to surf the wave of sustainability? I hope that board can be the B Impact Assessment”. Businesses are changing and the B Corp movement is growing by the day, reaching now 5,000 certified companies. And as consumers, we have a responsibility for how we influence and vote every day. Luis Amado, the leader of the B Corp Movement in Portugal, takes through his decade-long experience in working with European businesses riding the wave of sustainability and unlocking real impacts. He discusses some cases and shares insights of value for businesses that want to become a force for good. As usual if you like it, comment, rate on the platforms, and share.