Business Growth and Building Confidence with Female Founder Erika Guiggio

In this episode, I sit down with Erika Giuggio, founder of a digital marketing agency, to trace her inspiring journey as a young, dynamic female entrepreneur. We explore the challenges Erika faced, from the intricacies of the patent process to the unexpected detour the pandemic forced her to take, ultimately leading to the creation of her agency. Erika shares invaluable insights on balancing ambition with self-care, building a supportive community, and navigating the various hurdles of entrepreneurship. This episode is packed with lessons on resilience, leadership, and the power of surrounding yourself with like-minded individuals.In this episodeMaintaining work-life balance and preventing burnout [14:45]Building confidence and a strong support community [27:15]Navigating patent challenges and market entry [33:50]Connect with Erika GiuggioInstagram: theerikagiuggio https://www.linkedin.com/in/erikagiuggio/Support the showThe People Side of Business is the podcast for female founders and business owners who are leading teams and growing businesses.Hosted by Lindsay White, Leadership Coach, Team Leadership Strategist, and Fractional HR Expert, this show delivers practical leadership strategies, real-world people solutions, and honest conversations about the challenges of leading a team.From employee performance issues and difficult conversations to hiring, accountability, workplace culture, and team growth, each episode is designed to help you lead, manage, and scale your team as a founder.If you're ready to become a more confident leader, make better people decisions, and build a stronger, higher-performing team, you're in the right place.Learn more at highvoltageleadership.ca, connect on Instagram @highvoltleadership, or find Lindsay White on LinkedIn.The people side of business isn't separate from growth. The people side of business is the business.