Business ideas (New Course)

Join us as we explore how a business idea develops from an initial concept into a viable business opportunity. In this episode, we examine the internal and external sources of business ideas, including employee creativity, personal experience, market research and customer feedback, and discover how entrepreneurs can identify opportunities for innovation.We’ll explore design thinking and its user-centred approach to developing ideas through prototyping, testing and repeated improvement, while examining the importance of organisational culture and resources in creating an environment where creativity and innovation can flourish.Finally, we look at the feasibility study and how entrepreneurs can assess whether an idea is practical and worth pursuing by considering its financial, legal and environmental viability. Throughout the episode, we follow the journey from initial inspiration to practical implementation, showing how good ideas can be developed, tested and transformed into viable business opportunities.