Business Identity Theft
Is your business being impersonated online right now — and you don't even know it? In this episode, Scott and John get into the increasingly common threat of business identity theft, where scammers steal your photos, clone your brand, and take money from your customers before you can do anything about it. John shares firsthand experience running JB Cases, a custom pool cue case company that has been repeatedly targeted by fraudsters on Facebook and Instagram. The crew breaks down the payment methods scammers rely on (and why platforms like Cash App and Venmo make it nearly impossible to recover your money), the tools small businesses can use to fight back — including Brand Verify, ZeroFox, and Brand Shield — and why Facebook's so-called "proactive impersonation protection" might be one of the biggest scams of all. If you sell anything online, this episode is a must-listen. Follow us turtlesmithok across all socials Visit us at www.turtlesmith.com
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