Business in the Key of D: Helping Michigan Musicians Master the Business Side of Music | Chris Simpson

On this episode of Michigan Creates, Ara Topouzian sits down with Wayne State University alum and musician Chris Simpson to explore what it really takes to build a sustainable career in today’s music industry.Chris shares his journey from rock-influenced guitarist to jazz studies major, and ultimately to music business entrepreneur. After realizing that talent alone wasn’t enough, he pivoted to understanding contracts, branding, booking, marketing, and the often-overlooked business side of music.Through his company, Catch and Play Songs, Chris now helps Michigan artists develop strategy, build community, and navigate the evolving music landscape. He also serves on the board of the Michigan Music Alliance, where he helped launch Business in the Key of D — a statewide professional development event connecting musicians with industry leaders, mental health resources, record labels, and practical business tools.In this conversation, Chris and Ara discuss:Why musicians must think like small business ownersThe shift from physical albums to streaming and home studiosThe power of branding and storytellingMental health in the music industryHow collaboration can strengthen Michigan’s music ecosystemIf you're an emerging artist — or a seasoned musician looking to better understand the business side of your craft — this episode offers practical insight and inspiration.Connect with Chris at catchandplaysongs.comSend us Fan MailSupport the showMichigan Creates is a podcast series highlighting artists and art & culture organization in Michigan. Produced and hosted by Ara Topouzian, award winning traditional Armenian musician. Podcast theme music: Song: Sun Never Sets Music by: CreatorMix.com