Business Innovation Series Episode 5: Joel Kleber

At the end of a long day, I don’t turn to Netflix to relax. I jump onto Youtube and there are only 2 things I watch: a psychology lecture by Jordan Peterson, or something from the Jim’s Group channel. There’s something addictive for me watching people mow lawns or build fences on that channel. New media sources like that are taking over our lives and in this episode of the Business Innovation Series we are exploring ‘content creation’. Why create content? How? Where should business start branding through content? Joel Kleber is the Chief Digital Officer for the Jim’s Group and can be followed at: Instagram - @joelkleber_ Twitter - @joelkleber_ facebook.com/authenticcovospodcast www.linkedin.com/in/joelkleber/ Podcast - https://anchor.fm/joelkleber YouTube Channel - http://bit.ly/joelkleber www.hendrixmedia.com.au --------------------------------------- Watch this episode on Youtube: https://youtu.be/ZPblke69Zhg The Jim’s Group channel that I’m addicted to: https://www.youtube.com/user/JimsGroupPtyLtd --------------------------------------- Show notes: 5:50 Every brand should drop the façade and create genuine content 7:46 The future of brand – videography 10:02 The Service Recovery Paradox 13:07 Starting a business by creating content first 14:39 When customers welcome advertisements being ‘sold to’ 16:47 Giving value to non-customers 17:40 Long-form content 21:55 Should you plan to monetise your content? 23:40 Writing your own eulogy 27:05 Everyone is their own brand 30:15 Body weight: growing up fat vs skinny 32:27 Child content creators 33:40 The changing culture of online content 35:30 Leveraging the rise of ‘voice’ 38:38 Finding your niche 39:38 Millionaire gardeners overtaking lawyers 47:08 Money is an empty goal 49:10 Finding purpose 51:50 Personal trauma and the victim mindset 56:20 Business must adapt and no longer be victims 1:01:15 Remaking the commercial spaces of Melbourne 1:03:36 Politics is downstream of culture 1:07:17 Oversharing on social media 1:14:10 Don’t over-produce your content. Just MAKE! 1:15:10 Dealing with hate online 1:17:58 Hiding on LinkedIn and imposter syndrome 1:21:10 Underwhelming MPs 1:24:01 Dan Andrews’ Social Media