Business Leaders Can Make a REAL Difference With These 4 Simple Steps

What if your company could make a difference and grow revenue at the same time?In this inspiring episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt sit down with Shel Horowitz, ethical marketing expert and founder of Going Beyond Sustainability. Together, they explore how companies of all sizes—from solopreneurs to multinational brands—can profit while tackling global issues like climate change, poverty, and inequality.Through real-life examples, like Shel’s grassroots campaign that saved a mountain from destructive development, you'll discover how systemic thinking, smart resource use, and authentic ethics aren’t just nice-to-haves—they’re competitive advantages.Shel's philosophy? Regenerativity > Sustainability. Why aim for “less harm” when you can aim for more good? 💡 In This Episode, You’ll Learn:The difference between sustainability and regeneration in businessHow Shel’s “Save the Mountain” campaign became a blueprint for activism in businessWhy ethical conduct can lower costs and boost revenue at the same timeHow even small businesses can make a global impactHow to talk to stakeholders who think ethics = lost profitWhy Walmart might be greener than you think—and what we can learn from itThe real reason behind ethical greenwashing and how to spot itThe surprising 1955 recycled toilet paper marketing failure that led to a powerful rebrandWhy Shel’s next book focuses on late-life changemakers—and how to be one at any age📚 Featured Book:Guerilla Marketing to Heal the World by Shel Horowitz – A must-read for entrepreneurs, changemakers, and ethical marketers looking to align profit with purpose. 🎧 Who This Podcast is For:Startup founders, solopreneurs, social entrepreneurs, sustainable product developers, and business owners scaling with purpose.✅ What You’ll Gain:Actionable marketing tipsReal-world success storiesTools for ethical growthHolistic design strategiesRegenerative thinking for business 👤 GUEST DETAILSShel Horowitz🌐 Website: https://goingbeyondsustainability.com💼 LinkedIn: Shel Horowitz 🧠 Resources & MentionsFreshly Brewed Coaching – Coaching clarity for professionalsNotionhive – Websites that convert, not just existEast Trade Winds – Authentic business networking, no fluff 🤝 Special ThanksCarl Richards from Podcast Solutions Made SimpleFred Crouch, host of Property WizardJovan Strika from @Hive CoworkingMelanie Webber, business partnerWayne Pratt from Motive8U Inc 📩 Contact us at [email protected] 🌐 Visit: https://knack4business.com🎥 Watch the full episode on YouTube: https://youtu.be/DIE12KI4bXI 💬 Loved the episode?Comment, share, or tag someone who should hear this.Have questions or feedback? Email us or reach out on LinkedIn. Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.