Business Leadership & Sustainability: Head, Heart & Hands with Profs Julia Binder & Knut Haanaes

This week on the Net Zero Business Podcast, I'm joined by the two editors/lead authors on a new book 'Leading the Sustainable Business Transformation', Prof Julia Binder and Prof Knut Haanaes from IMD. We discuss the importance of 'head, heart and hands', dig into the importance and power of "future-back thinking" (aka backcasting) and explore the two Profs' favourite case studies.We also cover a wide range of Sustainability topics including the risks of the low carbon transformation (using the auto industry as a case in point), product-service systems, the circular economy and the importance of design. I thoroughly enjoyed delving into these issues with two such esteemed thinkers!The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life Hosted on Acast. See acast.com/privacy for more information.