Business lessons from Rock and Roll with Twisted Sister's Jay Jay French

Jay Jay French is an American guitarist, manager, record producer and founding member of the heavy metal band Twisted Sister. He is a columnist, author and motivational speaker who oversees licensing and intellectual property rights for the Twisted Sister brand. His new book, Twisted Business, is part memoir and part business book follows French’s adventure-filled life, from growing up in New York City in the sixties, to working as a drug dealer and struggling as an addict before quitting cold-turkey, and finally, to creating and cultivating Twisted Sister and turning it into one of the most successful brands in the world. Twisted Business: Lessons from My Life in Rock ‘N’ Roll can be purchased wherever books are sold. Enjoy the show. Learn more about your ad choices. Visit megaphone.fm/adchoices