EPISODE · Nov 24, 2025 · 32 MIN
Business Lessons We’re Thankful For
from Marketing From X 2 Z: Digital marketing strategy and tips to help you grow your small business
This conversation is a Thanksgiving-week reset: what worked, what didn’t, and the practices we’re keeping. Mike (branding/web) and Liz (social strategy) share the business lessons they’re thankful for—content habits, relationship-building, refocusing on core work, and turning challenges into systems.You’ll learnWhy reflection matters and how to turn a tough year into a better planHow strategic partnerships compound (and how to nurture them)The value of refocusing on core services and rebuilding pipelineContent habits that stick: backlog first, publish secondSystems that change the game: pipelines, project management, and opsMindset shifts that reduce drama: fix the problem, don’t defendSeasonal takeaways: listening for market insight and protecting holiday boundariesQuick winsWrite a one-page “keep, start, stop” for your offers, content, and systemsBuild a 2–4 week content buffer before your next posting pushSchedule two partner touch points and one client check-in this weekSketch your pipeline stages and add every active lead to itBlock your holiday time off and move any deliverables that threaten it
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