Business Matters w/ EC Chamber #8: Building a Brand

Since starting in 2002 as a pamphlet promoting live entertainment in the area, VolumeOne has grown into multi-pronged entity sharing stories and creating content in the area. Managing Editor McKenna Scherer and Media Strategy Director Jake Smith discuss storytelling, community connection and what goes into highlighting the people events and businesses that make our area unique.In the process, what can local businesses do to get their own story out there?#eauclaire #localmedia #wisconsinmedia #buildingabrand #chippewavalley #localmarketing #smallbusinessmarketing