BUSINESS MAVERICK #20 Trevor Davis - Consumer Products Industry Expert Member of IBM Academy

"Crazy is not being crazy enough to follow a dream." Trevor Davis is the Consumer Products Industry Expert, Member of the IBM Academy, Distinguished Engineer [advising fast-moving consumer goods and agribusiness clients on how to use new and emerging technologies to transform their businesses for the better] and Global Expert New Product Development and Introduction [providing insights and advise on how consumer products companies can develop breakthrough products and get them quickly to market] at IBM the technology and consulting corporation www.IBM.com. Previously he was Associate Partner Strategy and Change at IBM where he assisted international clients to develop and execute strategies for creating value from new technology markets and capabilities and has been a Director at PwC Consulting, the multinational professional services network pwc.com. Trevor also wrote a chapter entitled Innovation Collaboration Change Future Frontier in The Future of Innovation Edited by Bettina Von Stamm, an original and visionary thinker in the field of innovation and Anna Trifilova, Research Fellow at Exeter University.