BUSINESS MAVERICK #31 Dave Allan - Founding Partner ?What If!

"Crazy is a special place. Crazy is a smile on your face. Crazy is leaping from great heights into dark pools. Crazy is entering the mind of my kids and playing the fool. Crazy is the love I feel when I hug you at night. Crazy is how I feel when we've had a fight. Crazy is when we push to the edge to jump over the top. Crazy is the unreasonable mind that just won't stop." Dave Allan is Founding Partner at ?What If! who partner with organizations hungry for growth, inventing new products, brands, services, and business models, and helping their partners build their in-house innovation capabilities. Their style is provocative and passionate. Their mission is lasting impact. Prior to this Dave was Innovation Manager at Unilever the British-Dutch multinational consumer goods company where he helped create Unilever’s first major innovation group. Dave is Co-Author of Sticky Wisdom: How to start a creative revolution at work.