BUSINESS MAVERICK #78 Greg Malpass - CEO and Founder Traction on Demand

Greg Malpass is CEO and Founder of Traction on Demand, a cloud technology consultancy and software development firm. He’s the first to admit that his intentions in starting Traction were very simple: to serve a small number of clients and help them better unite their sales and marketing teams. Contrary to his early intentions, and using his unconventional leadership style, Greg has grown Traction into a nationally recognized brand with 200+ Tractionites, and in 2014, Traction was named top 10 best place to work in Canada for the past three consecutive years. While Greg rarely admits to having a plan (or business guess), he is the first to share his hopes for Traction, which are to build a company that plays a positive and purposeful role in the lives of its team members, customers, partners and community.